Consulting Market Research Meeting Product Marketing 
Mind the Product
FEBRUARY 5, 2019
So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
DECEMBER 6, 2023
Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is such a vague term for most people.
The Product Coalition
DECEMBER 11, 2023
They also said they’ll be happy to explain in a meeting why exactly. I left the meeting quite convinced that this is not the right direction for me. I decided to meet B., I went to meet B. willing to prove them wrong because of everything I knew from the meeting with A. showed me something very different from A.
The Product Coalition
DECEMBER 11, 2023
So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. If they do it well they are able to raise money, build the product, and the first customers are coming in. Ask yourself what would make your product worth that higher price. And guess what?
Bain Public
APRIL 28, 2020
What’s the difference between market sensing and market research, you ask? Market research focuses more on the company perspective, whereas market sensing targets the customer perspective. It’s a tool for developing an organization and responding to market dynamics. But how does this happen?
Userpilot
APRIL 1, 2022
To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Anna Iokhimovich , localization consultant. Product Localization vs. Product Internationalization. Marketing strategy localization workflow. Start with market research.
Expert insights. Personalized for you.
141 
Let's personalize your content