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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. How to avoid: Recognize the value: market research is an investment, not an expense.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. How do they describe the category?

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Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. Every one of the ‘Big Four’ consulting firms known for their accounting prowess are now seen as experts in digital. What many savvy consulting leaders continue to realize is that business models are evolving faster than ever. Outcomes Over Hours.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. Every one of the ‘Big Four’ consulting firms known for their accounting prowess are now seen as experts in digital. What many savvy consulting leaders continue to realize is that business models are evolving faster than ever. Outcomes Over Hours.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. Every one of the ‘Big Four’ consulting firms known for their accounting prowess are now seen as experts in digital. What many savvy consulting leaders continue to realize is that business models are evolving faster than ever. Outcomes Over Hours.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

I got my master’s in computer science back in Prague, then I ventured into the world of consulting and spent several years at Accenture. I got an MBA and tried several startups – some failures under my belt there – and then ended up at a company in the business intelligence space called GoodData. ” So we did that.