Mixpanel
NOVEMBER 2, 2023
What if I told you that most seed-stage startups—even those at the forefront of AI—are way behind on analytics? To really understand how users are interacting with your product and your marketing messaging, you eventually need to look at the data. But, again, a big key to success as a startup is focus.
The Review by First Round
JANUARY 13, 2022
For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First. Read This First.
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The Product Coalition
JULY 21, 2018
Last year, I made the switch from technology consulting to product management. As a technology consultant, I would move from client to client, spending about 6 months on average with each before moving on to the next. My first quick win when I started was to take on the introduction of WhatsApp as an alternative messaging channel.
PMLesson's Ace the PM Interview
MARCH 26, 2020
Considering a career in management consulting or product management? Consultant Consultants are in the business of advising people in a specific field. Clients hire consultants when their businesses require assistance achieving a desired goal (eg. There may be a consultant out there who can help.
UX Planet
JANUARY 16, 2024
For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. Yet, it’s a double-edged sword.
Intercom, Inc.
MAY 18, 2021
To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. Commissioning Forrester Consulting. Customers want to use messaging channels for support. It’s no secret in tech that everyone is a big fan of their own work. Self-belief isn’t optional.
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. How do they describe the category? What features are most appealing?
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