Consulting Inbound Messaging Startups 
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. How do they describe the category? What features are most appealing?
Intercom, Inc.
JANUARY 5, 2023
He’s worked to improve the call center experience in the 1990s, becoming Amazon’s first Worldwide Vice-President of Customer Service, and, in the early 2000s, started a CX consulting firm, Driva Solutions, which helps businesses create great experiences to this day. ” No inbound chat, no inbound email.
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Intercom, Inc.
NOVEMBER 7, 2019
Spendesk thinks about building its company in three stages: startup, growth, and scale. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. “How can I push my message while still capturing existing intent from the market?”
Gainsight
FEBRUARY 2, 2024
A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. ” One-on-One Consulting Most customer training efforts begin as one-on-one consulting.
Intercom, Inc.
JANUARY 24, 2019
Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate.
Intercom, Inc.
OCTOBER 29, 2020
After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And at that time, I was mostly building PowerPoint decks” After business school, I did more work in strategy consulting and realized I love building things. At the same time, I was doing a bunch of startup advisor work.
Business of Software Conference
JULY 26, 2016
Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Nilan Peiris: Building A High-Growth Startup Sustainably. Eric Ries: The Startup Way. Why My Second Startup is Different.
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