Mind the Product

FEBRUARY 19, 2019

What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. The Benefits of Product Management.

White Paper 122

White Paper Analytic Tools Technical Review Data Visualization 122

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Confusion about roles and responsibilities exists in most organizations.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Confusion about roles and responsibilities exists in most organizations.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Business of Software Conference

NOVEMBER 28, 2019

Let’s get to know you a bit more just to understand, who’s a founder or in commercial management of a software company? or a consultant or thinking about doing a startup? Then other tactics writing content like white papers or useful stuff that people will find when the search on the internet come to you.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40