Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
Business of Software Conference
NOVEMBER 30, 2020
This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. And you’ve got a head of sales enablement. So here we go.
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