492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Product Innovation Educators
JUNE 3, 2024
Primary research: Gathering new data directly from potential customers via surveys, interviews, focus groups, and observation. Secondary research: Analyzing data from already available sources like market reports, competitor websites, and customer reviews. Collect and analyze data 6. Define your research goals 2.
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