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How do market researchers add experimentation to drive better business outcomes?

DISQO

They can’t wait for large-scale studies to be completed and so are left making decisions based on non-contextualized data from past reports at best or gut feelings at worst. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. Misusing data can be more dangerous than operating without data.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

They can’t wait for large-scale studies to be completed and so are left making decisions based on non-contextualized data from past reports at best or gut feelings at worst. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. Misusing data can be more dangerous than operating without data.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

They can’t wait for large-scale studies to be completed and so are left making decisions based on non-contextualized data from past reports at best or gut feelings at worst. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. Misusing data can be more dangerous than operating without data.

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30 Steps to Mobile App Launch

Alchemer Mobile

Whatever it is, spend some time creating a framework for measuring success for your app. Use this as an opportunity to crowdsource quality assurance and ensure a relatively bug-free experience once you release your public app. DEFINE SUCCESS METRICS FOR YOUR APP. What will make your app successful? A certain amount of downloads?

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Humans Are Awesome/Terrible At Risk Management | Andy Ellis, Akamai | BoS USA 2019

Business of Software Conference

This is actually crowdsourced words I didn’t even come up with these on my own. And so, we do this study with grad students. Most social science studies are not really replicable every time you repeat it. But this is like the study every economist does. Those of you from the UK? Absolutely great. If you betray them.