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Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

User research is not an exception, and it is crucial to devise appropriate methodologies and documents that go beyond direct translation. The US is very unique in that its UX industry is very advanced thus there are many services and tools that are specifically designed for user research. – Demographics of participants.

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The Important Product Manager Skill That You’re Missing

The Product Manager Coach Blog

Every connection you make is a potential solution to a problem you haven’t encountered yet. By networking, you’ll get: Crowdsourced Solutions: Instead of spending hours researching, a well-placed question within your network can offer immediate answers. Check out my blog post about my favorite PM groups.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.