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Product Innovation Educators
JUNE 3, 2024
Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.
The Product Coalition
JUNE 22, 2020
A new survey by the rapid consumer feedback platform Alpha sheds valuable light on the question. Alpha surveyed over 500 product leaders from large organizations and startups for its 2020 Product Management Insights Report. Product development moves fast, but customer preferences move faster.”?—?Alpha’s
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DISQO
JULY 5, 2018
“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.
DISQO
JULY 5, 2018
“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.
DISQO
JULY 5, 2018
“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.
Lenny Rachitsky
DECEMBER 5, 2023
Each week I tackle reader questions about building product, driving growth, and accelerating your career. As I dug in and chatted with the founders, I was blown away by how methodically they were able to articulate what it takes to build a viral consumer app (particularly one targeted at Gen Z).
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