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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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AI’s Impact on Design: Insights from Goodpatch CEO Naofumi Tsuchiya

freshtrax

One area where the impact of AI technology is noticeable is in what we call “crowdsourcing businesses.” According to some institutional investors I know, sales in some categories of major crowdsourcing services, such as illustration, have significantly declined. User interviews and research are extremely important.

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The Top 7 Product Management Software Systems You Should Know About

Bain Public

In order to get the job done properly and efficiently, product managers deserve the proper software, tools and resources needed to create and execute successful products. Is a highly customizable product, covering all aspects of project and product management as well as offering a system suitable for large product teams.

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Lessons on building a viral consumer app: The story of Saturn

Lenny Rachitsky

I recently heard about an app called Saturn that reached the top of the App Store charts—and stayed there. As I dug in and chatted with the founders, I was blown away by how methodically they were able to articulate what it takes to build a viral consumer app (particularly one targeted at Gen Z). This is incredibly rare.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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Where the Best Ideas Come From

The Product Coalition

A new survey by the rapid consumer feedback platform Alpha sheds valuable light on the question. Positioned as they are at the intersection of business strategy, customer experience and change, nobody is better qualified than product leaders to know. So where do the most bankable ideas come from?

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.