CTO Marketing Software Engineering Strategy 
TechEmpower - Product Management
MARCH 4, 2024
AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.
Product Management University
DECEMBER 2, 2022
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. Understanding how user personas, department personas, and buyer personas impact each other will help you develop a better product and a better marketing strategy for your products. So let’s dive in.
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The Product Guy
MAY 15, 2017
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….
PMLesson's Ace the PM Interview
FEBRUARY 20, 2019
As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation. How is the strategy here different for current MBA students? Basically, the strategy is similar. I think that's because often, as a founder CEO or founder CTO, you end up having a ton of product responsibility.
Mixpanel
FEBRUARY 16, 2024
You may understand the technical nuances of the problems you’re solving or the general trends in your market, but if you can’t truly empathize with the people experiencing those problems, you’ll build a sub-optimal product. When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for.
The Product Guy
SEPTEMBER 27, 2016
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.
The Product Guy
OCTOBER 25, 2016
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.
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