Remove Customer Communications Remove Customer Feedback Remove Inbound Remove Product Strategy
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The Activities of a Strategic Product Manager

ProductPlan

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact.