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No software developer wakes up in the morning excited to write a bunch of code that will be re-written a few sprints later. When a customer has a feature idea, it’s not really because they want that particular feature. But most of your customers probably aren’t product managers. Why do product teams become feature factories?
Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Customercommunication/experience. Customer interviews. Market research. Positioning. Sales support.
SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Discarding ideas with low customer or business value when it is the cheapest to do so, in order to focus on the ideas with the highest in-market viability and for the business.
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