Tyner Blain

MARCH 31, 2024

I’ll demonstrate with a facilitation exercise I ran for a leadership team where we shaped a product – in this case, a bespoke transformation services engagement. They refer to this as a “growth centric” roadmap, differentiated from a time centric one.

Weak Development Team 59

Weak Development Team Customer Experience Product Research Leadership 59

Product Management University

MAY 14, 2018

It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand. Group features into categories based on the customer business goals they support, e.g., employee engagement, customer experience, regulatory compliance, differentiation etc. Four Steps to Simplify Feature ROI.

Differentiation 100

Differentiation B2B Framework Customer Experience 100

Roman Pichler

JANUARY 12, 2017

This means that the first iPhone was clearly differentiated. This is not meant to be a scientific exercise but based on the information you have collected whilst identifying the key factors. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently.

Strategy 144

Strategy Differentiation Product Research Advertising 144

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . The method to define what the core value and differentiation factor is very similar across business models and industries. In our daily life, there are so many products being used and promoted.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

OCTOBER 16, 2022

Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Focusing on a competitive differentiator. Delight customers with product differentiation. One extremely effective way of getting there is by focusing on product differentiation.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Intercom, Inc.

JUNE 2, 2022

First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. ” Liam: Moving on to the penultimate element, “define your differentiator,” what role does this one play? Elizabeth: Your differentiator helps you stand out – it’s how you’re different.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

Sachin Rekhi

AUGUST 7, 2019

Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning is in reality a business strategy exercise and thus product managers need to be deeply involved as effective positioning ultimately defines critical elements of your entire product strategy.

Positioning 108

Positioning Product Management Product Manager User Testing 108

The Product Coalition

SEPTEMBER 3, 2019

They were an enriched, jam-packed three days so here’s my attempt of summarising 300 slides, umpteen exercises and an unhealthy amount of post-it notes. This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV.

User Testing 60

User Testing UX Product Research Data Visualization 60

UX Planet

DECEMBER 15, 2023

The app provides users with bite-sized and visually appealing lessons, regular reminders in the form of creatively designed notifications, and interactive exercises that make users feel like they are part of a bigger story. The designers of the app leverage storytelling to help users navigate through these challenges engagingly and memorably.

UX 90

UX Research Software Customer Experience Product Research 90

Johanna Rothman

OCTOBER 25, 2022

We'd gone through the painful exercise in Part 1 of deciding what we were not going to do any longer. English differentiates these two words. I like Brene Brown's differentiation: Empathy is when we feel with the other person. (Yes, I am totally aware of using “think” in this sentence about feelings.).

Differentiation 89

Differentiation Banking Reference Consulting 89

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Apart from price, we can differentiate our products based on superior design, quality, reliability, or services you provide. These are not one-off exercises.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Mind the Product

SEPTEMBER 2, 2019

It’s hard to exercise reliable Ford-like intuition about what the product should do, and if you don’t talk to customers you risk building something that totally misses the mark. But to get new customers to choose you over the competition you need something that is truly marketable, like a shiny new point of differentiation.

User Testing 104

User Testing Customer Feedback Feedback Software Marketing 104

People-First Product Leadership

DECEMBER 20, 2023

Here are some tips to keep in mind as you go through the exercise: Every product vision derives from the the organization’s vision. The vision is an exercise in constant evangelization. Creating goals is collaborative exercise. Unsure where to start? Roman Pichler has an excellent template. No worries.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Coalition

AUGUST 16, 2022

This exercise is important because it will help you understand their position better and how you can compete with them. Competitor Overview When doing the S.W.O.T analysis the biggest challenge is putting yourself in your competitors shoes. Write the SWOT like you were them.

User Testing 109

User Testing User Friction Customer Feedback Customer Experience 109

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. In fact, it can be one of the key differentiators in a saturated market where it’s difficult to compete on features or price. Universal design aims to create one solution that would work for the largest user group possible without any adjustments.

Product Research 98

Product Research Feedback Software Research Software User Testing 98

Mind the Product

JULY 16, 2019

I’ve found it’s proven useful while the team is discussing the individual topics to differentiate between positive (green) and negative (pink) aspects, as well as general comments (blue). Is it obvious that this exercise is worth repeating? Bring Post-Its in four different colours and a pen. What now?

Feedback Software 158

Feedback Software Differentiation Agile Positioning 158

UX Studio

SEPTEMBER 20, 2018

A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. Our users couldn’t find what they wanted easily or differentiate the core lessons from the practice exercises. 2) Navigation and structure. The problem.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

ProductPlan

JUNE 5, 2020

It includes 18 learning modules, quizzes, interactive exercises, study materials, and a comprehensive practice exam to help master the material and prepare for the Certified Product Manager exam. AIPMM’s Certified Product Manager course highlights “core skills critical to being a highly effective product manager.”

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Mixpanel

MARCH 11, 2024

“I think the silly blog posts [we did at the beginning of Mode] actually were more helpful than we probably gave credit for because they were some differentiation. So it was a brand-building exercise, and we found that there were some legs to that from a marketing perspective. They helped us establish a brand, and brand matters.”

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

The Product Coalition

FEBRUARY 22, 2021

Agile and The Intuition Gap Iteration via smaller steps allows workers to exercise better intuitive judgment about their work. A manager’s insistence upon a detailed justification is like asking the sailor to explain a set of differential equations used to calculate the wind shear. Working closer to the problem space (i.e.

Agile 119

Agile Weak Development Team Feedback Software Banking 119

Mind the Product

FEBRUARY 19, 2019

It’s obvious that some companies see digital transformation as little more than a marketing exercise so that they can be seen as in touch with modern thinking. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition.

White Paper 123

White Paper Analytic Tools Technical Review Data Visualization 123

Bain Public

AUGUST 22, 2022

Interviewing at Bain Public Phone Screen Interview Communication & Listening skills Interview Business Case Writing Test & Technical & UX exercise Top-grading Interview. The only requirement is that you must be legally able to work in Canada. When: Flexible start date. Company Description.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Antwak Blog

APRIL 9, 2021

This ingrained behaviour needs to be consciously differentiated and changed when it affects hiring or promotions. Certain corrective measures include: conducting workshops, organising one-to-one sessions with psychologists and behavioural experts, participating in group exercises like role plays.

Customer Experience 52

Customer Experience Workshop Differentiation Positioning 52

ProductPlan

JANUARY 24, 2020

Part of its appeal is the arts-and-crafts nature of a Product Tree exercise. What differentiates this method is its focus on user stories versus specific features and functionality. And since it’s a collaborative, iterative exercise, it engages the whole team. Story Mapping.

Framework 74

Framework Customer Experience User Testing Product Research 74

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. Patrick: So it’s like exercise and dieting: everyone agrees it’s a great idea, and we all want to be healthier, but it’s really difficult to actually do it. First-class onboarding is within reach. The first one was ease of use.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

The Product Coalition

SEPTEMBER 2, 2022

Third, can I differentiate enough to generate revenue at our target margin? Once you complete the exercises from The Essential Questions That Lead to a Great Product Strategy , work through any other choices needed/options to add, and complete the steps above to narrow down to 2–3 possible scenarios. Viability comes in three parts.

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

PMLesson's Ace the PM Interview

AUGUST 20, 2020

If you'd like, you can mention the primary differentiation of your product to its competitors. Let's break down another example: To provide access [need or opportunity] to the world's [target group] information in one click [product and primary differentiation]. Let's take Tesla's product vision as an example. Or what about Google's?

Vision 98

Vision Customer Experience Customer Feedback Differentiation 98

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. This approach is a costly exercise and can be likened to ‘gambling’. Yet despite all this attention, it is still uncommon to see organisations building innovation into their mode of operation.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

DemandMatrix

MAY 26, 2020

If you employed Account Based Marketing (ABM) and built an Ideal Customer Profile (ICP) in December, you need to rerun the exercise. Firms can identify prospects that have yet to deploy a solution or target competitors with messaging that highlights competitive differentiation versus individual competitors.

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

Intercom, Inc.

DECEMBER 31, 2019

Perhaps Game of Thrones will be remembered less for its shock twists or disappointing finale than for being the last show of its kind, the final exercise in collective televisual entertainment. The wave of SaaS companies that built themselves on the likes of AWS and Azure have reinforced the pre-eminence of cloud computing.

Artificial Inteligence 259

Artificial Inteligence Entertainment Messaging Customer Experience 259

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. This exercise enables you to audit your own activities and see if you’re spending enough time on strategy. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Bain Public

JANUARY 24, 2022

Interviewing at Bain Public Phone Screen Interview Communication & Listening skills Interview Business Case Writing Test & Technical & UX exercise Top-grading Interview. The only requirement is that you must be legally able to work in Canada. When: Flexible start date. Company Description.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Bain Public

JANUARY 24, 2022

Interviewing at Bain Public Phone Screen Interview Communication & Listening skills Interview Business Case Writing Test & Technical & UX exercise Top-grading Interview. The only requirement is that you must be legally able to work in Canada. When: Flexible start date. Company Description.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Bain Public

JANUARY 24, 2022

Interviewing at Bain Public Phone Screen Interview Communication & Listening skills Interview Business Case Writing Test & Technical & UX exercise Top-grading Interview. The only requirement is that you must be legally able to work in Canada. When: Flexible start date. Company Description.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

The Product Coalition

JULY 20, 2018

Data from products such as Garmin and Fitbit can be synced to share your exercise data with Strava solving the longstanding issue of having multiple touch points for your exercise logs and no way of combining them. The Strava platform supports 300+ compatible devices and more than 20,000 third-party apps.

Artificial Inteligence 62

Artificial Inteligence User Testing Data Visualization Customer Experience 62