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Customer Communication Management Guide For SaaS Companies

Userpilot

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. We take care of most of Intercom’s backend technologies. What it means to Run Less Software.

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The new dawn of Machine Learning

Intercom, Inc.

In the past five years, we’ve seen neural network technology really take off into its own. Building ML products requires balance – it’s pointless to start with the problem if the solution is unattainable, but you shouldn’t start with the tech if it can’t meet real customer needs. AI has been quite overhyped in the past.

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We Have To Support Every Line of Production Code Forever

Mironov Consulting

  The upside (for the sales team) is huge, and the cost (for product/engineering/support) is diffuse.    If it breaks three years from now — or has to change to work with changes in their other various systems — we’ll be expected to fix/change/adapt/improve it to meet purpose.    Far away. 

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12 Knowledge Base Benefits You Can’t Miss Out On

Userpilot

Most knowledge bases contain information in different formats: knowledge base documents, how-to guides, explainer videos, glossaries, etc. There are two main types of knowledge bases: external (for customers) and internal (for employees). Provides consistent communication. Delivers improved customer experience.

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Best product marketing software for SaaS

Userpilot

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.