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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. We take care of most of Intercom’s backend technologies. What it means to Run Less Software.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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The In-App Engagement Starter Kit

Gainsight

In-app engagements can significantly boost user retention, but overuse them and they’ll hurt your product experience more than they help. In this starter kit for product professionals, we’ll share our rules of engagement for in-app messages and how we create them. What exactly is an in-app engagement?

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EdTech Series: PX Strategies to Power In-App Engagements

Gainsight

In this guide for EdTech products, we’ll show you how to use in-app engagements to cut through the noise and effectively communicate information to all your end-users when time is of the essence. What Is an In-App Engagement? In-app engagements are outreaches from your company to your end-users that happen within a product.

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Healthcare Edition: How to Get Information to Your Users Quickly

Gainsight

In this guide for healthcare products, we’ll show you how to use in-app engagements to cut through the noise and effectively communicate information to your end users when time is of the essence. What Is an In-App Engagement? In-app engagements are outreaches from your company to your end users that happen within a product.