Intercom, Inc.
APRIL 19, 2018
In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. We take care of most of Intercom’s backend technologies. What it means to Run Less Software.
BrainMates
MAY 28, 2019
SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. The framework acted as a guide for good Product Management practice, and brought structure to the activities and deliverables of developing and maintaining products. Where do you start? What matters most?
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Gainsight
JUNE 4, 2019
Customers have more options, therefore more power. The way we run business requires new functions and new tools. In-app communications are part of the next wave of adoption-driving strategies and I’m here to assure you that they are not as scary as they sound. The Evolution of Customer Communications.
The Product Coalition
DECEMBER 11, 2023
One thing Marty said in the workshop, however, made me quote this framework much more and use it when I help my customers understand where they should focus their energy. Marty created a guideline that resonates exactly with what I see: constant prioritization is needed when there is a lack of strategy.
Userpilot
DECEMBER 6, 2022
It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?
Alchemer Mobile
FEBRUARY 2, 2021
Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. Register your domain (e.g.,
Intercom, Inc.
OCTOBER 12, 2021
That’s why any great support strategy needs a clever mix of both, so you can balance efficiency with a great customer experience. At Intercom, we use a framework called the Conversational Support Funnel to help us optimize the support experience for both our customers and our support team. Engage and retain your customers.
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