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App Ratings Prompts: When and How to Ask For a Mobile App Rating

Alchemer Mobile

Over the past few years, many people in the development community have sounded off about “rating nags” and the “please rate me” dialogs that some apps show, with perhaps the most pointed critique coming from John Gruber , of Daring Fireball. This is about how companies communicate with their customers in the mobile world.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?

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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. The bad news? Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.

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The In-App Engagement Starter Kit

Gainsight

Helping customers is good. Pestering them is bad. A complete in-app engagement strategy requires two things: technology and structure. Technology is necessary to deploy the in-app engagements and a framework, like the one below, will help you map out when, where, and how often your engagements should occur.