Alchemer Mobile
FEBRUARY 2, 2021
App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. As always, we’d love to hear how you’d add to this list in the comments below.
ProductPlan
OCTOBER 11, 2022
The product owner role was born in Agile scrum , a process initially created to deliver software more quickly by giving the product development team more autonomy in exchange for frequent releases that increase customer value. Represent the voice of the customer. Communicate and liaise with stakeholders and product development.
ProductPlan
MARCH 17, 2020
How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.
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