Remove Customer Experience Remove Product Marketing Remove Roadmap Remove White Paper
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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

Portfolio management also forces product managers to adopt a longer-term view of the market and strategize accordingly. Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets.

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Finding Product-Market Fit

Gainsight

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

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Product Portfolio Management & the Strategic Ripple Effect 6 of 10 – A Portfolio Roadmap Isn’t Just a Product Thing

Product Management University

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. Do you see what’s happening here? Incredibly difficult!

Roadmap 130
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Funnel Marketing: Definition and Strategies That Work for SaaS

Userpilot

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

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What is Product Portfolio Management? PPM Explained

Product Management University

In its simplest form, product portfolio management focuses product, marketing and sales teams on market segments that are most conducive to meeting the organization’s strategic goals. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization.

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Vision vs. Strategy

svpg

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. financial services, manufacturing, telco, etc.).

Vision 101
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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. If you’re looking for support in content marketing, consider Grow and Convert or Quoleady. White papers. Customer service. Infographics. Case studies. Interviews.