Userpilot

JULY 15, 2022

Micro-conversions are small steps your users take to reach the primary goal. A macro conversion defines actions undertaken by a user that serve the primary goal of your business. With Userpilot , you can track micro and macro conversions and segment users to provide a better experience. Downloading an ebook.

Customer Experience 93

Customer Experience Customer Feedback Data Visualization User Testing 93

Userpilot

MARCH 23, 2022

If you want to measure customer loyalty and user sentiment in general, following NPS best practices is a must. There’s much more to NPS than sending users a customer feedback survey. Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The short answer is YES.

Product Research 85

Product Research Feedback Software Analytic Tools Research Software 85

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 91

Feedback Software Research Software Reporting Tools Onboarding KPIs 91

Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

APRIL 11, 2022

A marketing qualified lead (MQL) is a potential customer that is interested in your product or service but is not yet ready for attention from the sales team. A sales-qualified lead (SQL) is a prospective customer who has a clear intent to buy. MQLs and SQLs are both potential customers. MQL to SQL conversion rate.

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. Stick with the same story.

Feedback Software 92

Feedback Software User Friction User Testing Customer Experience 92

Gainsight

DECEMBER 2, 2019

Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. What is Customer Retention? When a customer leaves, it’s known as churn. Benefits of a Customer Retention Strategy.

Onboarding KPIs 52

Onboarding KPIs Strategy User Testing Customer Feedback 52

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 112

Feedback Software Analytic Tools Customer Feedback Customer Experience 112

Mixpanel

FEBRUARY 16, 2022

The idea behind PLG is that you want potential customers to try the product for free and realize the value it provides for themselves before starting a sales cycle. So as new free users sign up, you want to measure how far along they progress towards realizing value. We adopted a product-led growth (PLG) strategy at Mixpanel in 2021.

Data Visualization 69

Data Visualization Analytic Tools Customer Experience Customer Feedback 69

UX Studio

SEPTEMBER 13, 2018

As the father of design sprint Jake Knapp puts it, “The design sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers”. Additionally, we even use workshops as a tool to set our own business and company goals. We use design sprints on a weekly basis.

User Testing 89

User Testing Feedback Software Workshop Customer Experience 89

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 88

Research Software Feedback Software Customer Experience Customer Feedback 88

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. TL;DR Email marketing can be used to acquire new customers , retain existing customers, increase conversion rates, and continuously nurture customer relationships until they become advocates for your brand.

Feedback Software 70

Feedback Software Analytic Tools Research Software User Testing 70

Userpilot

JUNE 12, 2023

Whether you’re converting website leads or attracting paying users, understanding and optimizing the SaaS conversion path is key to unlocking success and achieving sustainable product growth. TL;DR The SaaS conversion path is the journey that potential customers follow from unknown website visitors to product subscribers.

Customer Experience 82

Customer Experience User Friction User Testing Data Visualization 82

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Interested in providing personalized experience across the customer journey ?

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

MAY 30, 2021

But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. The general process of product-led growth starts with mapping the customer journey?—?the One way to do it is to get in front of your customers and ask them for their perspective.

Product Research 109

Product Research User Testing Feedback Software Customer Experience 109

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Revulytics

AUGUST 8, 2019

In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. Research gives you data to make decisions.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Live chat messages can be customized and triggered based on a user’s search intent or completed events. It’s all about context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!

Product Marketing 88

Product Marketing Marketing Research Software Feedback Software 88

Userpilot

JANUARY 26, 2024

TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JUNE 25, 2021

There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. Product marketing strategy step #4: Map the customer journey. A SaaS product marketing strategy is a step-by-step plan to drive product growth with your existing customers.

Research Software 58

Research Software Analytic Tools Feedback Software Onboarding KPIs 58

Userpilot

MAY 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). It stands to reason: why wouldn’t you want to increase the amount of money you make from each of your customers during the time they work with you? How do you increase LTV? Conclusion. LTV stands for “Lifetime Value.”

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Usersnap

FEBRUARY 20, 2020

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue? We’ll also show you how you can calculate NPS for your business, teach you how to collect NPS feedback, and go over a few NPS best practices.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64