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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs.

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How to Use Data-Driven Insights to Drive SaaS Growth

Userpilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. What are data-driven insights?

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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Product Management Trends 2024: 11 Predictions for a Successful Year

Userpilot

What does 2024 have in stock for product managers ? Let’s check out 11 predictions on product management trends in 2024. More companies will use product-led tactics to lower their costs and streamline the sales cycle. This will include the use of predictive analytics to forecast user behavior trends.

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12 Best Product Research Tools to Empower Your Strategies

Userpilot

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals?

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

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How to Measure, Analyze and Use Mobile Customer Sentiment

Alchemer Mobile

Customer sentiment. Customer sentiment is at the heart of understanding, measuring, and improving the relationships you have with your customers. It is the emotion behind customer engagement. Knowing how mobile customers feel about your app helps you gain insights that boost engagement, retention, and revenue growth.