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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Users use the product. When the User is also the Buyer, as in a mass-market product, they might ask you for features.

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Chartio Is Going Away – Choose Reveal as Your New BI Vendor

Reveal

If you’re a current Chartio customer and are thinking ‘’what am I going to do now, where would I go?’’, don’t worry, we have a solid solution for an analytics and BI platform to switch to. Chartio reported that 280,000 users have created 10.5 So, what about their customers? Or it used to be.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

Fortunately, I was paired with a mentor, Vikas Batra, who has several years of product management experience in enterprise telecommunications hardware. Along the way, I have discovered several other key insights: Product strategy is ultimately a subset of business strategy. They may have additional color and suggestions.

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A Deep Dive into Video Streaming: Popularity, Features, and Adoption

Centercode

As the market continues to lean into video streaming, the trends surrounding its adoption and satisfaction are becoming increasingly relevant for device makers, video content producers, telecommunications companies, and anyone who wants to take even a small slice out of this growing pie. So what does the research show?

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Rune Madsen on the intersection of user experience and design systems

Intercom, Inc.

In his 2017 keynote, “The User Experience of Design Systems” , designer, artist and educator Rune Madsen dissects not just the oft-celebrated rewards of systems, but also the inherent risks that broad ones bring to the table. The user experience of design systems. Can you walk us through that?