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How to Measure Software ROI For SaaS Products

Userpilot

What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.

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Why Your Entire Company Should Talk with Customers Weekly

Amplitude

Everyone in your tech company should spend time with customers weekly. Helping everyone in your organization regularly engage with customers—specifically team members in non-customer facing roles—is powerful and even transformative. We shared learnings and customer stories from the experience regularly. Yes, weekly.

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How to Decrease Beta Testing Costs by 40%

Centercode

You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. But without repeatable processes — and specific tools to support them — providing those insights takes a back seat to beta’s many moving parts.

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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) We spin up outbound marketing/support efforts too early. Here’s why….

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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Support’s training must therefore delve into far more detail.

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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Support’s training must therefore delve into far more detail.