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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how productmanagers can use these principles to improve their product development process.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
I’ve never felt compelled to write a rebuttal before, but Amanda Hoover’s recent article, “ Productmanagers rule Silicon Valley. Not everyone is happy about it ,” misses the mark on what productmanagement truly entails. It’s time to set the record straight. Let’s address these misconceptions head-on.
A productmanager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how productmanagers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customerfeedback directly within your product.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?
Introduction: The Rise of the AI-Augmented PM Welcome to the era where productmanagers don’t just manageproducts—they orchestrate intelligent systems . Get ready to become an AI ProductManager. This is similar to being keenly aware of where your product is during the product life cycle (PLC).
The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.
Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] MarketResearch AI-based tools can discover user and customer trends using predictive analytics.
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on retention and churn and showcases standout candidates in the field. Recommended productmanager job openings in data-driven companies 1.
Key Points for Aspiring Entrepreneurs on Product Success and Management with David Fradin. Understand Customer Needs**: Prioritize the collection of authentic customerinsights through observation, interviews, and surveys to enhance your targeting efforts.
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended productmanager job openings in the PLG field Looking for a job in PLG companies?
Why marketresearch is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Marketresearch is a key part of product development and management. Introduction In the world of productmanagement and innovation, marketresearch is like a compass.
I've been reflecting on the last decade in ProductManagement. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need ProductManagers, I can run my company myself,I have the strategy."
Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about productmanagement, I asked seasoned productmanagers how they started and they gave me very different kinds of answers.
Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Marketresearch focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their ProductManagement organizations. At all of them, I start understanding the current state of ProductManagement. Having a dedicated career ladder for productmanagers allows them to see their path to the C-Suite.
Three phases of pricing for productmanagers. A lot of productmanagers are not very involved in pricing decisions. Our guest, Ben Malakoff, learned how to price products and in this interview he shares what you’ll need to know to be part of pricing decisions, increasing your influence. 6:39] MarketResearch.
Marketresearch, for ProductManagers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your marketresearch to a firm. Different Types of MarketResearch 1. Find out what happens when products don’t achieve product-market fit.
Before the advent of agile frameworks like Scrum , a product person—the productmanager—would typically carry out the marketresearch, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Being thoughtful about product discovery means staying on good terms with others throughout your company. Product trios can often encounter resistance when rolling out the continuous discovery habits. Your sales rep is responsible for renewing revenue from existing customers. We see similar tendencies on the marketing side.
Managing stakeholder relationships is one of the most critical and nuanced aspects of the role of productmanager. At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision.
“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For productmanagers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.
How productmanagers can work backwards to amazing products. In a few weeks, the name of this podcast will be changing to Product Masters Now. To be a better productmanager, it is worthwhile to examine organizations known for their productmanagement capabilities. Amazon is such a company.
So, as a productmanager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. How long does an application have to prove itself, before the user moves on to something else? “The
A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges productmanagers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right.
Outcome-Driven Innovation – for ProductManagers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to productmanagement. He was part of the team that created the PCjr, a product that flopped badly.
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.
Questions productmanagers ask me about how to improve innovation Watch on YouTube TLDR Productmanagers are pivotal in driving innovation within organizations. By mastering these areas, productmanagers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.
Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a productmanager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.
Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.
How marketing and productmanagement work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work productmanagers do.
Companies of all sizes across industries are looking to hire productmanagers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a productmanagement position at a company. ProductManagement at a Startup .
Customerinsights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs.
Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Perhaps that’s why some research experts say, “Data is the new currency.” While flying from the U.K. to the U.S.,
How to successfully transition to a productmanagement role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. While confident in her nonprofit expertise, Mary wasn’t sure if her skills would translate to a productmanagement role.
Guest Post by: Hansa Vagadiya (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Ladislav Bartos]. Recently, I participated in a productmanagement mentorship program run by The Product Mentor. Think of your productmanagement career development as a new product that is going to be released into the market.
If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?
One of my goals at Product Talk is to showcase what good productmanagement looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile productmanagers doing great work. To kick off the series, we interviewed Rachel Allen , Director of Product at Omnitracs.
Effective product development requires a clear understanding of the market, competitive landscape, and customer needs. It involves a lot of research, testing, and iteration to create a product that meets the needs of the target audience. This research helps to identify potential opportunities for new products.
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