Remove Customer Satisfaction Remove Differentiation Remove Education Remove Marketing
article thumbnail

Why is Market Segmentation Important? [+ Methods]

Userpilot

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

article thumbnail

Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Best Customer Experience Examples from SaaS Companies

Userpilot

A great customer experience can differentiate your product from the rest, make users stay with you, and ultimately boost product engagement. But what are the best customer experience examples in SaaS? Let’s clarify the customer experience and then look at 15 examples of how other companies are implementing it.

article thumbnail

6 Ways to Improve Your Product Experience

Alchemer Mobile

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. But product experience requires a company-wide effort that includes customer-facing teams like customer success, marketing, and account management.

article thumbnail

10 Ways of Adding Value to Products in SaaS to Drive High-Margin Sales and Increase Profitability

Userpilot

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Address customer pain points and show how your product can help alleviate them. Product-market fit surveys.

article thumbnail

A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Secondary onboarding introducing advanced features unlocks additional customer value. It keeps the product fresh and users engaged.

article thumbnail

14 User Behavior Trends For SaaS in 2024

Userpilot

Frictionless sign-ups and proactive support are now essential for winning over users. Predictive analytics are driving business decisions such as product and marketing strategy. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Here are the top trends to watch out for.