Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 94

Onboarding KPIs Product Marketing Marketing Data Visualization 94

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Analytic Tools 88

Analytic Tools Feedback Software Onboarding KPIs Marketing 88

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Onboarding KPIs 82

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 82

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 83

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 83

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention.

Product Research 91

Product Research Customer Satisfaction User Testing Customer Feedback 91

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Let’s get to it.

Data Visualization 86

Data Visualization User Testing Customer Feedback Analytic Tools 86

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 89

User Testing Customer Feedback Customer Satisfaction Feedback Software 89

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Assess how your products/services are perceived in comparison to your competitors.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. Book a demo to find out more.

Customer Experience 81

Customer Experience Feedback Software Analytic Tools Product Research 81

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 123

Enterprise Research Software Feedback Software Strategy 123

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. What is customer marketing?

Feedback Software 90

Feedback Software Analytic Tools Customer Experience User Testing 90

Usersnap

SEPTEMBER 21, 2021

A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. Conduct More Customer Satisfaction Surveys What Are Customer Experience Surveys?

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. Want to learn how? This blog post will give you all you need to create and implement a more customer-oriented marketing strategy.

Feedback Software 91

Feedback Software User Testing Research Software Customer Feedback 91

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 90

Feedback Software Research Software Analytic Tools Product Research 90

Alchemer Mobile

DECEMBER 21, 2022

Retarget using behavior and mobile customer engagement history. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Three retargeting methods to boost customer engagement. Let’s jump right in.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Userpilot

AUGUST 16, 2023

TL;DR Customer retention can improve profitability, is less expensive than acquiring new users, and forms a large part of future revenue. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. Provide incentives to draw customers back to your product.

User Testing 96

User Testing Customer Experience Customer Feedback Analytic Tools 96

Userpilot

MARCH 14, 2024

This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance. How to measure customer behavior with data analytics.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Customer Experience 91

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

User Friction 122

User Friction Customer Experience User Testing Customer Feedback 122

Userpilot

MARCH 6, 2024

But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction? TL;DR Product trend analysis involves examining historical and current data to uncover any shifts or patterns of user behavior within your product.

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Research Software 77

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies. Bad customer service. Poor onboarding.

Customer Experience 81

Customer Experience Feedback Software Analytic Tools Data Visualization 81

Userpilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. How to create segments. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties.

Customer Experience 88

Customer Experience User Testing Customer Feedback Analytic Tools 88

The Product Coalition

JANUARY 27, 2024

Whenever I chat with friends working as PMs in other companies, I’m time and again surprised by how diverse and sometimes different the role is from one organisation to another. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Research Software 83

Research Software Analytic Tools Feedback Software User Testing 83

Userpilot

AUGUST 5, 2023

Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty. In this article, we’ll explore effective strategies to convert NPS passives into enthusiastic promoters who’ll advocate your product or service. How to identify NPS passives?

Data Visualization 89

Data Visualization Feedback Software Product Research Analytic Tools 89

Userpilot

OCTOBER 20, 2022

Do you want to improve NPS but are not sure how to achieve that? The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Userpilot

MAY 6, 2024

If you use social networking platforms (and who doesn’t), you already know what a user profile is. This article focuses on user profiles in the SaaS context. You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool.

Analytic Tools 59

Analytic Tools Data Visualization Feedback Software Research Software 59

Userpilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Measuring a company’s growth helps you understand how much you progressed and where you stand. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula.

Onboarding KPIs 86

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 86

Userpilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Improves customer retention.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 114

Feedback Software Analytic Tools Customer Feedback Customer Experience 114

Userpilot

AUGUST 23, 2023

CX design focuses on all interactions on the whole customer journey. UX design focuses on user interactions with a product or feature. And focuses on separate parts of the user journey map. CX design improves customer satisfaction, creates loyal customers, and increases customer retention.

Customer Experience 73

Customer Experience User Testing Customer Feedback Feedback Software 73