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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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How to Perform User Needs Analysis For SaaS

Userpilot

In this article, we dig deeper into what user needs analysis is and how you can get started with it. TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points. Userpilot can help you monitor user behavior and collect qualitative feedback with in-app surveys.

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Rationalize Product Initiatives using Opportunity Solution Trees

Haines-Group

Continuous Discovery refers to your ongoing collection of customer insights via interviews, observation, data analysis, etc. that identifies customer’s ever-evolving needs, issues, and preferences which, in turn, offer new Opportunities to improve and grow your product/business.) We’ll focus on a digital product example here.

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Product Launch Success: How To Define It & Track Success With Product Launch KPIs, and Metrics?

Userpilot

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. Suppose 50 out of 200 users refer your product to a friend or colleague in their first month.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Spotting market gaps: product analytics.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.