Userpilot

APRIL 24, 2025

Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again. Someone passionate about user-centered design and creating solutions that drive value and customer satisfaction.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

MARCH 9, 2025

The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. For example, are you trying to validate a new product idea ?

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. It should guide users across all the touchpoints, leading to activation and supporting retention with solid onboarding and conversational nudges.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

JULY 17, 2025

Whether you need to improve onboarding, boost feature adoption, or find better lifecycle email marketing examples, the key is contextual, in-app guidance. Userpilot helps you build, test, and measure these experiences without writing any code. So in this article, I’ll share some email inspiration tailored for product marketers.

Onboarding KPIs 93

Onboarding KPIs Data Visualization User Testing Marketing 93

Userpilot

JANUARY 21, 2025

Its when a user is so frustrated that they actually take the time to file a complaint. Beyond those formal complaints, you can also pick up on signs of frustration from other survey metrics such as: Low ratings in our Customer Effort Score (CES) or Customer Satisfaction (CSAT) survey. But it doesnt have to be that way.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

APRIL 30, 2025

Use A/B testing to optimize the app experience A/B testing eliminates the guesswork in design by evaluating variations against each other, measuring real user responses, and determining which one resonates best with customers. In Userpilot, you can test elements like button placement, copy, images, or onboarding flows.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

MAY 27, 2025

As a lifecycle specialist in B2B growth, youll drive the strategies that accelerate time to value and expansion, rigorously test them, and scale what works. Youll focus on optimizing our growth loops across our self-serve customer journey and bringing a global perspective to match our global business. How can Som benefit your company?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

SEPTEMBER 13, 2022

Knowing how to measure customer satisfaction is the key to unlocking insights that improve user sentiment , boost customer retention, and speed up growth. In this article, we cover: Why you need to measure customer satisfaction. The key metrics involved in customer satisfaction.

Customer Satisfaction 98

Customer Satisfaction Feedback Software Analytic Tools User Testing 98

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. Send CSAT surveys to measure overall customer satisfaction with your product.

Customer Satisfaction 98

Customer Satisfaction User Testing Customer Experience Data Visualization 98

Usersnap

SEPTEMBER 21, 2021

A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. Conduct More Customer Satisfaction Surveys What Are Customer Experience Surveys?

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

JULY 14, 2021

How do you build engaging customer satisfaction surveys that get you quality feedback from your users? And what exactly are the different types of customer satisfaction surveys and how should you use them? Good surveys fit the look and feel of your product. What is a customer satisfaction survey?

Customer Satisfaction 98

Customer Satisfaction User Testing Product Research Customer Experience 98

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing User Testing 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

FEBRUARY 17, 2022

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. But did you know that “user testing” isn’t actually the correct term? When thinking of user testing, many people actually mean usability testing. What does user testing do?

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User Testing Product Research Customer Feedback Research Software 131

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.

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Userpilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. Get started with Userpilot!

User Testing 105

User Testing Data Visualization Product Research Testing 105

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

JUNE 14, 2023

Product feedback surveys help you understand user needs , identify improvement opportunities, and improve customer satisfaction. The best product feedback survey templates include the following: Likert scale customer product experience survey to assess various aspects of the product experience using a rating scale.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

JULY 24, 2024

A product strategy framework is a structured approach that outlines how you’ll build and launch your product. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JULY 29, 2024

A minimum viable product involves creating a basic version of your product to validate the idea and improve on it. Design Sprint methodology is a six-step process to test new products and feature ideas. AARRR helps product managers group and track relevant metrics at each stage of a user’s journey.

Framework 105

Framework Feedback Software Analytic Tools Onboarding KPIs 105

Userpilot

SEPTEMBER 16, 2022

What is a beta testing feedback form template? How can you customize it to gather valuable feedback from users? Beta testing is one of the most effective ways to gather feedback on a product , but getting useful feedback and handling beta testers is not always as easy as it sounds. Segment them with Userpilot.

User Testing 97

User Testing Feedback Software Customer Feedback Product Research 97

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

OCTOBER 10, 2022

Product Net Promoter Score (NPS) is a metric of customer satisfaction. We can also say the NPS score is a number reflecting customer loyalty. Fred Reichheld developed NPS in 2003 to quickly measure customer sentiment. To obtain the result, you need to ask your users how likely they are to recommend the product.

User Testing 98

User Testing Onboarding KPIs Feedback Software Analytic Tools 98

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Surveys for understanding user satisfaction and customer loyalty.

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Split

AUGUST 18, 2022

However, there are simple testing ideas you can try to make the most of a difficult situation. A second axis to consider is that your customers themselves have less interest in spending. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. The best approach is to run an A/B test.

User Testing 98

User Testing Customer Experience Product Research Testing 98

Userpilot

JULY 9, 2024

Continuously refine your approach through experimentation and testing to maintain a positive impact as customer needs evolve. Some customer experience best practices include : Run surveys throughout the customer journey to gather comprehensive feedback and insights on user satisfaction, ease of use, and product-market fit.

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Userpilot

FEBRUARY 25, 2022

Customer retention rate refers to the percentage of users you retain over a specific period of time. Customer churn rate, the opposite of user retention rate, measures the percentage of users who left your product within a given period. User error rate. Customer retention rate. Time per task.

Customer Experience 105

Customer Experience Onboarding KPIs Feedback Software Analytic Tools 105

Userpilot

JULY 22, 2024

A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges. There are four types of Product Market Expansion strategies.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

JANUARY 27, 2023

A/B testing is a quantitative research method for choosing the best versions of a product or feature. Usability testing techniques like session replays or eye-tracking help PMs and designers determine how easy and intuitive the product is to use. Fake door tests are a popular and cost-effective validation technique.

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Userpilot

SEPTEMBER 2, 2024

Create educational content to teach users how to get the most out of your product. Improve customer experience based on the insights from user surveys. Userpilot’s features, such as in-app surveys, autocapture, segmentation, and A/B testing, come in handy for implementing a customer-led strategy.

User Testing 111

User Testing Customer Feedback Customer Experience User Friction 111

Userpilot

JULY 31, 2024

The 1-month retention rate measures the percentage of users still using your product one month after initial engagement. NPS (Net Promoter Score) measures users’ likelihood of recommending your product to others. CSAT ( Customer Satisfaction Score ) measures customers’ satisfaction with your product or service.

Onboarding KPIs 104

Onboarding KPIs Data Visualization Customer Experience Customer Satisfaction 104

Userpilot

JANUARY 14, 2023

Understanding user needs is necessary to avoid falling into build traps. Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. To choose the best in-app experiences for your users, A/B test them.

Feedback Software 98

Feedback Software Product Research Research Software User Testing 98

Userpilot

AUGUST 20, 2023

Follow these steps in the Measure phase: Choose metrics to measure the success of your launch, such as customer acquisition cost , activation rate , PMF , NPS score , and CSAT score. Collect customer feedback with in-app surveys and interviews. Note that you’re not fleshing out an entire product.

User Testing 97

User Testing Feedback Software Product Research Research Software 97

Userpilot

NOVEMBER 25, 2021

By setting up the right surveys and micro-surveys at the right points in user journeys, you can use in-app feedback to stop churn, encourage referrals, fix pain points, and improve user sentiment. Track customer loyalty with NPS surveys. Collect feedback on satisfaction and user experience with CSAT and CES surveys.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. What is customer discovery?

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98