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Create a User Persona: Your Blueprint for Product Growth [+ Template]

Userpilot

Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points. What should a user persona profile include? Userpilot ’s user persona template.

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. But over time, customer needs evolved. I will discuss why in just a second.

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9 User Onboarding Strategies to Increase Customer Lifetime Value

Userpilot

Start by creating onboarding flows that are as unique as your users. Focus your attention on their pain points , needs, and desires. Use welcome surveys to identify users’ jobs to be done and use cases. Finally, recreate the relevant path for new users. The best way to do this is via segmentation.

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The Risks of Data Fragmentation + How to Fix Fragmented Data

Userpilot

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. But that view only reflects web users.

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How to Increase App Users: Strategies + Tools

Userpilot

Of course, none of this will work if you dont have the customer reviews to back it up. These spaces are built around shared interests, which means your message lands with a more receptive audience. Heres how Gymshark motivates its users by educating them with fitness tips. Create communities to engage mobile users.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.

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8 High-Impact PLG Email Campaigns to Guide Users Through Their Journey

Userpilot

Unlike traditional marketing emails sent to everyone on a schedule, product growth teams create PLG emails responding to what users do inside your product. With that, every message becomes contextual. Every touchpoint pushes users toward actual product adoption. Zapier’s email is sent after a user clicks on a specific feature.