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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

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5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

Userpilot

Identify friction areas. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas. Map out each stage in the customer journey. Identify drop-off points from the report. Five funnel examples to extract actionable insights: Marketing and sales funnel.

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8 Best A/B Testing Software for Product Growth

Userpilot

TL;DR A/B testing can be instrumental in driving user engagement and product adoption. It provides product, marketing, and sales teams with data-driven insights and facilitates decision-making. Instead, you can create, run, and monitor tests from your dashboard with a few simple clicks. Let’s dive right in.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

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What Is Pendo and Is It Worth Using?

Userpilot

TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. It enables businesses to analyze user in-app behavior , collect customer feedback to make data-led decisions, improve user onboarding, and communicate effectively with users.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.