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What You Need To Know About The Product Marketing Manager Role and Responsibilities

Userpilot

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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11 Product Performance Metrics SaaS Businesses Should Monitor

Userpilot

Product performance metrics, or product key performance indicators , are quantitative data measurements that provide insights into how users interact with the product and the impact of those interactions on the overall health of the product – and the business. Why is it important to monitor product metrics?

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What is Pendo Engage? Use Cases and Features (+ A Better Alternative)

Userpilot

TL;DR Pendo Engage is a product adoption platform for with in-app guidance , product analytics, and feedback collection capabilities. Pendo Engage is primarily used for product adoption , with product analytics and user feedback being the next most common use cases. Flexible dashboards. Source: Pendo.

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What Is Analysis Paralysis in Product Management and How Can PMs Avoid It?

Userpilot

It slows down product delivery which may lead to missed opportunities and increased costs. To avoid analysis paralysis, product managers should use the business and product goals to guide the decision-making process. This has a knock-on effect on the rest of the product management process.

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Heap vs Pendo vs Baremetrics for Event Tracking

Userpilot

Heap facilitates event tracking in the following ways: The Auto Capture feature automatically tracks all user actions within your product. Under the Data tab of your Heap dashboard, you can access raw event data. It provides insight into common actions users take in your product. In-depth analysis on Heap.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Some questions to answer include: What is the product?

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Pendo vs Appcues vs Amplitude for Product Analytics

Userpilot

Pendo for product analytics Pendo has no shortage of product analytics capabilities as both native features and third-party integrations. You’ll even be able to access the most important metrics like MAUs and feature use from the home dashboard itself. Data Lag : Pendo’s analytics dashboards only update once per hour.