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Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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The Ultimate Guide to Product Data Analytics for PMs

Userpilot

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. Feature analytics dashboard.

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13 Types of Customer Feedback: How to Collect Valuable Feedback As a Product Manager

Userpilot

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. That’s how you achieve product-market fit.

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Evaluative Research Design Examples, Methods, And Questions For Product Managers

Userpilot

Evaluative research, on the other hand, tests how good your current product or feature is. Why is conducting evaluation research important for product managers? Ongoing evaluation research is essential for product success. It allows PMs to identify ways to improve the product and the overall user experience.

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User Segmentation: How to Segment Your User Base for Better Product Management?

Userpilot

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. Why should product managers segment users? JBTDs, user roles, etc.).

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10 Key Product Management Metrics & KPIs That Every Product Manager Needs To Track & 5 Effective Strategies To Improve Them

Userpilot

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.