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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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Product Managers are Not Required to Design, But Learning Design is Part of The Job

The Product Coalition

When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc. Product management and UX design both strive to understand user needs, create valuable experiences, and continuously innovate products.

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The Path Beyond CSM

Gainsight

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Core CSM competencies.

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Tips and Tricks for Building a Product-led Flywheel

Gainsight

On the inner circle of your flywheel, visualize the different segments of your users based on their stage of their product journey. Active customers. Loyal customers. The traditional sales and marketing funnel was set up for companies that needed to attract a variety of new customers and land one-off sales.

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F Customer Feedback

The Product Coalition

Brilliant meeting so many new people and catching up with so many Receptive customers too. It was called: F Customer Feedback Video will be available soon too. F Customer Feedback Hello, I’m Hannah Chaplin the CEO at Receptive. However, customer feedback is actually a huge opportunity for your business. It matters.

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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

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The Perfect World and the Real World of Product Research

The Product Coalition

However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. Mini-research is about Looking for actionable insights with minimal effort using any combination of methods necessary. This is where gathering strategic insights helps.