The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 94

User Testing Data Visualization Feedback Software Research Software 94

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

User Testing 85

User Testing Product Research Research Software Data Visualization 85

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 114

User Testing Market Research Product Research Research Software 114

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? What Is Product Marketing?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

SEPTEMBER 7, 2022

How do you collect customer data and identify white space opportunities? What tools do you need for performing white space analysis? White space analysis identifies gaps in existing services on the market or in internal processes and uncovers hidden opportunities. Send microsurveys to collect data on missing features.

Data Visualization 94

Data Visualization Feedback Software Research Software Analytic Tools 94

Userpilot

JANUARY 9, 2024

It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly. If you want to learn more about this tool for understanding feature usability and explaining any behavioral changes, let’s get into it! Subjectivity.

Data Visualization 96

Data Visualization User Testing Product Research Analytic Tools 96

Userpilot

MAY 30, 2022

Let’s jump in to see what needs-based segmentation is all about and how you can collect data for that to increase the growth of your business. Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments.

Data Visualization 96

Data Visualization Feedback Software Research Software Analytic Tools 96

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. What is market validation?

User Testing 91

User Testing Product Research Data Visualization Research Software 91

Alchemer Mobile

FEBRUARY 2, 2021

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JANUARY 8, 2024

Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools 102

Analytic Tools Research Software Feedback Software Customer Experience 102

The Product Coalition

NOVEMBER 27, 2023

The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses. Conducting market research is also essential.

Research Software 132

Research Software Feedback Software Reporting Tools User Testing 132

UX Planet

JANUARY 16, 2024

More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Lack of research skills: Conducting effective research requires specific skills and tools.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Userpilot is a great tool for performing generative and evaluative research.

User Testing 104

User Testing Product Research Research Software Feedback Software 104

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

UX Planet

FEBRUARY 22, 2024

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. UX management best practices, from interviews and case studies with experts. You will learn: How to use product team tools to learn user behaviors.

User Testing 76

User Testing Data Visualization Research Software Customer Experience 76

The Product Coalition

JANUARY 26, 2024

However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. So let’s talk about mini-research. Mini-research means following agile and pragmatic research principles when time is limited and resources are scarce.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Userpilot

SEPTEMBER 15, 2023

Preference testing uses both quantitative and qualitative data to evaluate how users perceive different designs. To recruit participants that are representative of the target audience, use dedicated services or tools. Always include follow-up questions to gather qualitative insights. What is a preference test?

User Testing 81

User Testing Product Research Data Visualization Feedback Software 81

Userpilot

OCTOBER 29, 2023

The metric is also used to predict customer churn. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Surveys enable you to collect vast quantities of customer data for more quantitative studies. What is the willingness to pay?

Research Software 97

Research Software Feedback Software Analytic Tools User Testing 97

Userpilot

MARCH 4, 2021

We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. Customer feedback software is an essential tool in the arsenal of SaaS businesses for keeping track of user sentiment. Customer service. Table of Contents.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

SEPTEMBER 4, 2023

Because not everyone finds a way out of the loop of reactive product development. And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. And often enough, that feedback leads to useful improvements.

User Testing 121

User Testing Customer Feedback Vision Customer Experience 121

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 97

Feedback Software Analytic Tools Research Software Data Visualization 97

Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. This is done know how practicable and successful your business, products or services would be among these people. The market research also provides a deep understanding of wide variations of things.

Market Research 52

Market Research User Testing Product Research Marketing 52

The Product HQ

APRIL 20, 2024

More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. Businesses need SaaS product managers to oversee their product development efforts and ensure that they are a success.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

JUNE 20, 2023

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Look at how they price and market their product.

User Testing 87

User Testing Product Research Feedback Software Customer Feedback 87

The Product Coalition

OCTOBER 6, 2020

By leading the creation and development of groundbreaking qualitative analysis products, Jared is dedicated to helping companies like Netflix, Sony, and Disney understand how their content impacts audiences everywhere. These 42 emotions were derived from comprehensive studies led by Canvs Chief Data Scientist, Dr. Sam K.

User Testing 146

User Testing Data Visualization Product Research Research Software 146

Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

The Product Coalition

JULY 8, 2020

It’s time to stop passively observing your analytics and start engaging your users. To make decisions, product-oriented professionals need data, you know that already. The data you can use in your daily job is either operational (analytics) or experiential (feedback). Analytics is also about tracking people.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Userpilot

NOVEMBER 10, 2022

TLDR; A customer pain point refers to an issue that a customer experiences when interacting with a product or service. Understanding pain points helps you avoid customer dissatisfaction , make product improvements that meet customer needs , and help you align your marketing strategy better. State of SaaS Report Findings.

User Friction 88

User Friction Customer Experience User Testing Product Research 88

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Revulytics

OCTOBER 2, 2018

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. Extensis has a great track record of success — what drove you to look into usage analytics? We had no data to support our intuitive sense of how they used our applications.

Data Visualization 71

Data Visualization Analytic Tools Research Software Development 71

Department of Product

OCTOBER 19, 2023

Despite strong engagement, though, the company can’t quite claim to be the most watched streaming service in the US; that title still belongs to YouTube which accounts for 9.0% Synthetic Humans is designed for product teams to conduct market research and takes LLMs to the next level by allowing AI bots to chat to each other.

Research Software 52

Research Software Analytic Tools Data Visualization Feedback Software 52

The Product HQ

APRIL 20, 2024

Common skills among eCommerce product managers include being able to do market research, run an online store, craft a product strategy, and develop customer journey roadmaps for websites. Running an eCommerce company also requires a working knowledge of how websites work, digital marketing, and retail.

Customer Experience 52

Customer Experience User Testing Product Research Certifications 52

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The company’s service, support and sales models all needed to be reinvented to target this new customer. Using Alpha’s rapid consumer feedback platform, they began conducting consumer insights tests. Research Spurs Results.

User Testing 85

User Testing Research Software Product Research Feedback Software 85

Pragmatic Marketing

DECEMBER 3, 2019

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. There is a vast breadth of research that can inform product decisions, Sarkar said, outlining a three-pronged process : category-segmentation, longitudinal and life-cycle studies. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91