Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .

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Market Research User Testing Product Research Marketing 52

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

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User Testing Product Research Customer Feedback Research Software 98

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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User Testing Market Research Product Research Research Software 107

Product Innovation Educators

APRIL 22, 2024

Over the next few weeks, we’ll discuss the seven knowledge areas: Product Innovation Management Strategy Portfolio Management Process Design & Development Market Research Culture & Teams Watch the full interview with PowerPoint slides on the Product Mastery now YouTube channel.

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Research Software Certifications Product Research User Testing 101

The Product Coalition

MARCH 19, 2021

Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch.

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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User Testing Research Software Market Research Product Research 66

Userpilot

AUGUST 23, 2023

But aspiring students are advised to study the following under a bachelor’s degree – business management, statistics, economics, or computer science. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management.

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Data Visualization Reporting Tools Analytic Tools Research Software 92

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on the wider market situation.

User Testing 99

User Testing Product Research Data Visualization Research Software 99

The Product Coalition

SEPTEMBER 4, 2023

Because not everyone finds a way out of the loop of reactive product development. And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. Usually, potential users are studied through market research.

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User Testing Customer Feedback Vision Customer Experience 129

Userpilot

JANUARY 9, 2024

You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. SEQ can be administered quickly and efficiently, making it a time-saving option for usability studies. Usability studies.

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DISQO

MAY 6, 2020

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. All it did was confirm what we saw in our Alpha testing,” LaRoche says.

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User Testing Research Software Product Research Feedback Software 85

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Talk to the developers and engineers.

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User Testing Data Visualization Feedback Software Research Software 101

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. This year we’ve made this study method more formal and organized 3-month-long workgroups. Especially in early phases of the development, where resources are scarce. Development.

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Product Research User Testing Development Customer Experience 109

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it?

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Research Software Systems Review User Friction Product Research 105

The Product Coalition

NOVEMBER 2, 2022

Is it worth developing an Instagram-like app? A global market study by DataReportal found that 4.7 What steps do you need to take to develop an Instagram-like app? Why develop an Instagram-like app? Given these impressive statistics, developing an Instagram-like app seems a failure at the very beginning.

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Analytic Tools Research Software Feedback Software User Testing 118

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Why is generative research important? But why exactly is it so crucial?

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User Testing Product Research Research Software Feedback Software 105

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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Branding User Testing Product Research Data Visualization 89

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. Subscribe now How do you develop product sense? At each stage of the product development lifecycle there is an opportunity to increase your product sense. That's why I never rely on market research.

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User Testing Product Research Customer Feedback Research Software 59

The Product Coalition

NOVEMBER 27, 2023

The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses. Conducting market research is also essential.

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Research Software Feedback Software Reporting Tools User Testing 138

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. You will master user research, journey mapping, business model canvas, and other essential tools for service design. How management of UX professionals directly affects ROI—both positively and negatively.

User Testing 75

User Testing Data Visualization Research Software Customer Experience 75

Userpilot

OCTOBER 29, 2023

Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Surveys enable you to collect vast quantities of customer data for more quantitative studies. WTP Guides product development Willingness to pay should also guide your product development.

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Research Software Feedback Software Analytic Tools User Testing 103

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

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User Testing Customer Feedback Certifications Product Management 52

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? Marketers, psychologists and other experts have developed a large collection of techniques over time. We definitely have some ideas!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

The Product Coalition

AUGUST 17, 2022

This super identity has been shown in multiple studies to be a strong positive factor in successful teams building new products: How to get a super identity First, you need a super goal. Pinto & Pinto, Project Team Communication and Cross Functional Cooperation in New Program Development , Journal of Product Innovation Management , 1990.

User Testing 118

User Testing Research Software Product Research Market Research 118

Product Innovation Educators

FEBRUARY 12, 2018

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research. 15:02] What’s the best way to identify those needs using market research?

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User Testing Market Research Research Software Product Research 48

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. ” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on.

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Product Research Startups User Testing Reporting Tools 75

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation.

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User Testing Product Research Feedback Software Customer Feedback 94

Userpilot

JANUARY 8, 2024

Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool. Potential users will see themselves in the case studies and be encouraged to use your solution. Personalize your campaigns.

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Analytic Tools Research Software Feedback Software Customer Experience 105

DISQO

MAY 6, 2020

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. All it did was confirm what we saw in our Alpha testing,” LaRoche says.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

DISQO

MAY 6, 2020

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. All it did was confirm what we saw in our Alpha testing,” LaRoche says.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Usersnap

JULY 16, 2021

Keep reading for info on Google’s current user research. We will cover study templates, focuses, and trajectory among other facets. Marketing research at Google first compiled search rankings. Soon after, its studies also focused on service expansions and acquisitions. Market research has two goals.

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User Testing Research Software Customer Feedback Feedback Software 84

Pragmatic Marketing

DECEMBER 3, 2019

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. There is a vast breadth of research that can inform product decisions, Sarkar said, outlining a three-pronged process : category-segmentation, longitudinal and life-cycle studies. San Francisco-based Zynga Inc.

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Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. There is a vast breadth of research that can inform product decisions, Sarkar said, outlining a three-pronged process : category-segmentation, longitudinal and life-cycle studies. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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User Testing Feedback Software Data Visualization Research Software 76

Product Innovation Educators

JULY 5, 2021

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Once we’ve designed our Conjoint study, we pre-test our survey. 17:35] How do we field the study?

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