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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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How Alpha helped Toggle® speed up product development, reducing a projected launch from 18 months to 5 months

DISQO

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. All it did was confirm what we saw in our Alpha testing,” LaRoche says.

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How Alpha helped Toggle® speed up product development, reducing a projected launch from 18 months to 5 months

DISQO

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. All it did was confirm what we saw in our Alpha testing,” LaRoche says.

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What are Customer Pain Points and How to Properly Address Them

Userpilot

Follow up on customer pain points by notifying them of any product improvements you’ve made and closing the feedback loop. Qualitative customer research helps you understand customer pain points since customers give you direct, detailed feedback on their experience. Choose a representative sample of users to study.

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Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

Padman’s work has been literally life-changing, but it’s worth noting that his mindset and product development steps were as well-honed and effective as anything you’d see from the likes of Netflix, Amazon, or Google. Understand Your Competitors Through Market Research. Develop Customer Empathy With MVPs.