The Product Coalition

SEPTEMBER 4, 2023

Because not everyone finds a way out of the loop of reactive product development. And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. Usually, potential users are studied through market research.

User Testing 121

User Testing Customer Feedback Vision Customer Experience 121

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 91

User Testing Product Research Data Visualization Research Software 91

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product HQ

APRIL 20, 2024

The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. Developing products is a complex, multidisciplinary field that takes into account several stages.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 87

User Testing Product Research Feedback Software Customer Feedback 87

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. This year we’ve made this study method more formal and organized 3-month-long workgroups. Especially in early phases of the development, where resources are scarce. Development.

Product Research 109

Product Research User Testing Development Customer Experience 109

Pragmatic Marketing

DECEMBER 3, 2019

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

People-First Product Leadership

MARCH 10, 2024

I was recently asked, how do you grow product sense? While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product HQ

APRIL 20, 2024

A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study. You could volunteer to help a non-profit or small business with international product marketing or you could just do some research on a company’s current product / and show how you might improve it.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Develop strong relationships with analysts (Gartner, Forrester, etc.) Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Market research insights.

Data Visualization 95

Data Visualization Customer Feedback Customer Experience User Testing 95

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. How do you write product messaging? Communicate your credibility and trust.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

User Testing 85

User Testing Product Research Research Software Data Visualization 85

The Product HQ

APRIL 20, 2024

As product managers, you have to work in a hybrid setting where you manage the strategy and act as an individual contributor. That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Research Software 89

The Product Coalition

JULY 6, 2022

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management.

Startups 124

Startups Feedback Software User Testing Product Research 124

Ronke PM

OCTOBER 5, 2023

These exceptional products reside within the recesses of our memory banks, forging a profound connection with our hearts and souls. A Day In The Life Of Your Customer Another customer-facing activity product leaders should make use of is the "A Day in the Life of Your Customer” series, which can be done monthly.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 90

Feedback Software Research Software User Testing Product Research 90

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. It also includes case studies illustrating the benefits of the tool. Attest website.

Research Software 86

Research Software Feedback Software User Testing Reporting Tools 86

freshtrax

APRIL 11, 2019

Often times, key areas of business such as marketing and development are not well-thought out, but should be part of the business plan from the beginning. They offer a quick and easy service that helps early-stage businesses develop a brand presence through visual assets. The answer is in user-centered research.

User Testing 75

User Testing Startups Product Research Customer Experience 75

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The aim of the pre-launch phase is to get your product and your business ready. gains of using the product.

Research Software 94

Research Software Feedback Software Onboarding KPIs Product launches 94

Product Innovation Educators

NOVEMBER 2, 2020

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy.

User Testing 49

User Testing Data Visualization Research Software Analytic Tools 49

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. Even though Elium already had some traction and gained many flagship customers, they were still doing on-demand development for other companies to cover their costs. It appeared that Talentsquare was their “last distraction”.

Research Software 79

Research Software Startups Product Research Customer Experience 79

The Product Coalition

JANUARY 12, 2024

By Tremis Skeete , for Product Coalition Product Coalition as a community, strives to understand how product management works, and depending on the industry, business, product or service, or context —  the real reasons why. Product Coalition Community Publishing Values. Let’s put our cards on the table.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy.

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy.

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy.

User Testing 40

User Testing Branding Data Visualization Research Software 40

Userpilot

MARCH 6, 2020

Aunkita Nandi – Managing Director and Product Manager at Tier5 Technology Solutions Pvt Ltd – web development and digital marketing products. My background is actually not that related to Product, which shows how open the field is to different skills. Women in SaaS. What is your background?

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Obo

JANUARY 23, 2019

So far, they’ve used Obo to evaluate and prioritize features for a new financial services product the company is developing. With Obo, C3 has codified how they assess the expected demand for and benefits of potential features before investing time and resources into development.

Feedback Software 40

Feedback Software Research Software Analytic Tools Product Research 40

Good Product Manager

APRIL 21, 2015

Don’t Prioritize Features Based on Development Cost. One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation.

Research Software 74

Research Software Product Research Feedback Software User Testing 74