Remove Data Visualization Remove Differentiation Remove Inbound Remove UX
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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

Talk with your sales and customer service teams to better understand your customer profiles. Constantly fine-tune each negative persona with new data from your growing user base. Userpilot helps you collect user data in-app and collect direct feedback from users via microsurveys. How to collect data and build negative personas.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

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How user analytics helped us reduce mobile app churn: a case study

Mixpanel

In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. Using quantitative user analytics and qualitative feedback enables product managers to understand the root causes of disengagement and churn, and to drive product changes that unlock significant business value.

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MadKudu’s co-founder Francis Brero on unlocking the keys of product-led growth

Intercom, Inc.

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. Francis: Absolutely.

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How user analytics helped us reduce mobile app churn: a case study

Mixpanel

In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. Using quantitative user analytics and qualitative feedback enables product managers to understand the root causes of disengagement and churn, and to drive product changes that unlock significant business value.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. It’s the competitive differentiator for Japanese apps who want to enter the market both domestically and abroad.