Remove Data Visualization Remove Messaging Remove Strategy Remove White Paper
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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Why Use Product Marketing Tools?

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Drive Product Growth with Data-Driven Product Management

ProductPlan

Several successful product managers swear by data-driven product management. Here’s a look at data-driven product management and how you can use data to guide your product management efforts in a way that solves customer problems and leads to product growth. What do we mean by data-driven product management?

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Feedly is hiring a VP Marketing

Roy Madden

You will be responsible for developing and executing the Feedly marketing strategy. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. You love to translate complex concepts into clearly articulated messaging. About Feedly.

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The Little Things

The Product Coalition

Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. But, it is a necessary tool for iterating, executing and scaling an existing vision/passion/idea. After a bunch of experimentation and learning, they established an incredibly important insight about repeat behavior?—?which

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Funnel Marketing: Definition and Strategies That Work for SaaS

Userpilot

In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. By understanding where customers are in the funnel, you can deliver the right message at the right time, increasing the conversion rate.

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Citrix Monitoring Masterclass with George Spiers – Q&A

eG Innovations

Citrix monitoring refers to the ability to monitor Citrix services end-to-end. It includes the ability to monitor user experience – from logon time to application launch time to screen refresh latency so administrators can easily monitor and track if they are meeting their service levels (SLAs). 1 About Citrix Monitoring Tools.

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Overview: Setting the right metrics for product launches

Mixpanel

Your metrics should be considered “pulses” on your launch: Measure too early and you won’t have enough data for a true pulse; measure too late and you are potentially not measuring the launch anymore but something else. The form the lead generation could take could be a demo request, a call request, a white paper download, or even a trial.