Mixpanel

MARCH 3, 2022

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. Understand the role of data with nuance. That’s where data comes in. Here’s how.

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Mixpanel

OCTOBER 5, 2021

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

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Mixpanel

SEPTEMBER 15, 2021

Mixpanel is the gold standard for iOS app analytics. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). But this is especially true when it comes to tracking user events for analytics purposes.

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Mixpanel

OCTOBER 21, 2021

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be. They add clutter.

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Indicative

JUNE 18, 2021

Behavioral data enables companies to build better products and experiences for their customers. But collecting and harnessing that data means having the right stack in place to turn that data into decisions—to collect, model, and analyze it. How to build a Modern Data Stack for your business. Behavioral Data and Privacy.

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Mixpanel

MAY 19, 2022

It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. The first thing to wrap your head around is what is meant by an “event” in the context of mobile app analytics. Tools like Mixpanel allow your app to track events like these for all of your users. Knowledge is power.

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Mixpanel

FEBRUARY 3, 2022

implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. But, speaking from experience, I can ensure you that implementing product analytics from the go can be well worth it. With product analytics, you can know the difference. Here’s why.

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