The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Strategy Research Software Strategy User Testing 107

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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Product Strategy Product Research Strategy Technical Review 242

Mind the Product

APRIL 19, 2019

It’s not just that “business as usual” gets in the way, changes to an organisation’s executive groups and tweaks to the company vision can lead to disconnects between strategy and tactics. You can break down silos, get people talking, reposition the product strategy and vision – and agree on it.

Product Strategy 130

Product Strategy Strategy Vision Roadmap 130

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. When each product initiative advances, the product vision is easy for everyone to be on board. Product storyline.

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Roadmap Product Strategy Data Visualization Strategy 94

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Roman Pichler

JUNE 7, 2022

” Solution-centric data : “We’re making great progress; we’ve implemented 50 more user stories, and velocity is up by eight points!” ” Sadly, the data above is not helpful to see clearly how much value the product is creating. 2 Wrong Product KPIs. This often leads to too much data being gathered.

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KPI Data Visualization Weak Development Team Customer Feedback 285

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research 296

Product Research Product Strategy Strategy Research Software 296

Mind the Product

OCTOBER 1, 2018

Fortunately, there was enough data available on the student population and the market to be able to determine which combinations were the most significant. Collect the Data. Next, we cobbled together data from a variety of sources and populated the conversion funnel. These were, why does the company exist (i.e.

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Data Visualization Strategy Product Strategy Product Research 118

BrainMates

FEBRUARY 6, 2023

Data Doesn't Make Decisions - People Do By MARTIN NORTH Data-driven decision-making has become an accepted part of modern business practice. Organisations collect and analyse data to guide decisions. So, it stands to reason that using data to eliminate subjectivity from decision-making might be a sensible strategy.

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Data Visualization Research Software Analytic Tools Vision 52

ProductPlan

MARCH 21, 2024

For the ninth edition of our State of Product Management Report this year, we asked product professionals to share their experiences with adapting to uncertainty, how they imagine the future of their solutions with their product vision, and how they are delivering on their vision despite budget constraints and smaller teams.

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Reporting Tools Data Visualization Research Software Feedback Software 100

Roman Pichler

APRIL 13, 2021

Without KPIs, you end up guessing how well your product is performing. It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. Using KPIs and collecting the relevant data helps you balance intuition with empirical evidence.

Feedback Software 244

Feedback Software Data Visualization Analytic Tools Research Software 244

Lenny Rachitsky

APRIL 9, 2024

Instead, I believe that AI will have the most profound impact on the high-level (and historically most valued) skills of product management: developing a strategy, crafting a vision, identifying new opportunities, and setting goals. Think about it—what is AI best at? This post is just the beginning of a discussion.

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Data Visualization ChatGPT Research Software Product Management 120

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

ProductPlan

FEBRUARY 9, 2024

Iterative planning enables product management teams to respond quickly to changes in the market and emerging trends. The ability to adapt and adjust to changing product strategies positions companies for continuous improvement and sustained success. Firstly, you want to review your product vision.

Data Visualization 99

Data Visualization Customer Feedback Feedback Software Analytic Tools 99

Roman Pichler

MARCH 4, 2019

Coming up with a set of tools to capture important strategic decisions reminded me of treasure maps: It should guide you to product success, bearing in mind that not all treasure is silver and gold, as Captain Jack Sparrow put it. The map below shows the strategy tools I find helpful to make effective product strategy decisions.

Strategy 227

Strategy Vision Product Research Data Visualization 227

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Make sure that the relevant data is available prior to the meeting.

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Weak Development Team Product Management Product Manager User Testing 265

The Product Coalition

MAY 1, 2023

However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. However, involving the design team from the outset will help you avoid common pitfalls and streamline product development. They bring unique skills to support, challenge, and refine your vision.

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Weak Development Team User Testing Data Visualization Product Research 111

The Product Coalition

MAY 1, 2018

In speaking with many product people (PMs, designers, engineers, data scientists) over the last few months?—?I’ve I’ve realized that people use the words mission, vision and strategy interchangeably. Positioning it as a Q&A for readability (and to mix things up a bit) Mission, vision, strategy?—?I’ve

Vision 60

Vision Data Visualization Customer Experience Artificial Inteligence 60

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Champions a customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Start with company vision and direction.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. How Product and Customer Success Can Work Together to Help Customers (and Your Product) Win. Looking at the Data. Start with the product vision statement, then set out your goals and initiatives.

User Testing 63

User Testing Reporting Tools Data Visualization Customer Feedback 63

Roman Pichler

APRIL 13, 2021

Without KPIs, you end up guessing how well your product is performing. It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. Using KPIs and collecting the relevant data helps you balance intuition with empirical evidence.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Userpilot

NOVEMBER 23, 2023

Dave Martin on how product roadmaps kill outcomes. They lack vision and lead nowhere. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Strategic value is about aligning features with the company’s vision and long-term goals.

Feedback Software 90

Feedback Software Analytic Tools Product Research User Testing 90

Userpilot

OCTOBER 24, 2022

The stronger the foundation of qualitative and quantitative data gathered through interviews, studies, and surveys, the more useful your personas will be. Typically, a user persona will highlight your users ‘job-to-be-done’ (and how your product helps achieve that). Where do you get that data from in the first place?

User Testing 88

User Testing Research Software Customer Feedback Feedback Software 88

Userpilot

NOVEMBER 20, 2023

Tech PMs work actively with product teams on the product vision and strategy. A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Regular product managers are more customer-centric in their approach. Product vision. Product roadmap.

Analytic Tools 94

Analytic Tools Feedback Software Research Software User Testing 94

Gainsight

OCTOBER 16, 2020

So if there’s one thing that I hope our Pulse for Product attendees feel, it’s that product has never been more important. There’s no blank slate; there’s simply the product manager’s vision for what it could be. The possibilities that drew us all to this job in the first place.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. How Product and Customer Success Can Work Together to Help Customers (and Your Product) Win. Looking at the Data. Start with the product vision statement, then set out your goals and initiatives.

User Testing 52

User Testing Reporting Tools Data Visualization Customer Feedback 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

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Product Research User Testing Customer Feedback Research Software 89

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 18:41] How does the use case impact product vision and decision-making?

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Timeframes.

User Testing 157

User Testing Technical Review Data Visualization Vision 157

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

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Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

MAY 1, 2024

How to create a great product experience for your digital products: Define your user persona and their needs. Define clear goals and metrics based on the data you collected. Develop and implement your digital experience strategy. Collect feedback, track product usage data, and iterate.

Customer Experience 85

Customer Experience Feedback Software Analytic Tools Product Research 85

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. Strategically, this is about focusing vision and limited resources.

User Testing 159

User Testing Data Visualization Product Management Product Manager 159

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. PMs need to know how to use product analytics tools to gain actionable insights. Product manager skills: market research.

Analytic Tools 89

Analytic Tools Research Software Data Visualization Product Research 89

Mixpanel

MAY 20, 2020

That’s why I developed a new model for product-led engagement based on building adaptive product teams that, by definition, adjust their actions and behaviors to the organizational context. Below, I’m sharing some guiding principles to help teams move away from a one-size-fits-all approach to product strategy.

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Weak Development Team Product Strategy Strategy Customer Experience 52