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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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The key to making product analytics work in enterprise-level organisations

Mixpanel

In enterprise-grade organisations, however, this could become a monumental challenge. Why product analytics is hard in enterprise organisations. In enterprise-level organisations, the usual structure has determined that any analytics-related topic belongs to the marketing team or the analytics team. But why is that?

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How To Ask for Customer Reviews? [Different Ways, Best Practices & Tools Included]

Userpilot

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow. Let’s dive in!

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Top 7 Insights from CS Unplugged: Enterprise Edition

Gainsight

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Add marketing, commerce, data integrations, analytics, and collaboration tools, and the burden becomes heavy.

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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

Free tools offer basic functionalities but are limited in different aspects like customizations, technical support , and integrations with other apps. Book a demo with Userpilot to get the best value for cost for your business! Acquiring premium tools or enterprise versions is often off the table due to financial restrictions.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Book the demo to find out more! Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important? Get A Demo).

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. Both Heap and GA4 come with a free plan and premium options for large businesses and enterprises. Book a Userpilot demo to see how it enhances data-driven actions through advanced analytics, starting at only $249/month!