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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

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How to Perform User Needs Analysis For SaaS

Userpilot

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Book a demo now. Why do you need to analyze user needs?

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas. Next, create user personas. Follow our 6-step guide.

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How to Use Data-Driven Insights to Drive SaaS Growth

Userpilot

These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies. What are data-driven insights? Gather data.

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Generative vs Evaluative Research Methods: A Breakdown

Userpilot

Use generative research methods to determine what content types users favor in knowledge bases. You can use exit interviews and surveys for generative research to improve customer churn by uncovering issues. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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How to Create a Persona in 4 Steps: A Guide with Template & Examples

Userpilot

Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.