Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. . Do you lead with “Get Started,” “Request Demo” or “Sign Up”? Only now is it time to demo! How do they describe the category? What features are most appealing? Unique sales approach.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). “Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution.

Data Visualization 98

Data Visualization Analytic Tools Technical Advisors User Testing 98