9 essential sales steps you need to grow your SaaS startup
Intercom, Inc.
NOVEMBER 20, 2018
Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. Do you lead with “Get Started,” “Request Demo” or “Sign Up”? Only now is it time to demo! How do they describe the category? What features are most appealing? Are they keen to test it out?
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