The Product Coalition

MAY 9, 2023

There’s lots of writing about Product Led Growth (PLG). Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Getting all of these right takes time and multiple iterations, and time is exactly what early-stage startups don’t have a lot of. To PLG, or not to PLG?

User Testing 147

User Testing Feedback Software Analytic Tools Outbound 147

Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: What to do if your product isn’t taking off First-principles thinking Inspiration for the year ahead Subscribe to get access to these posts, and every post.

User Testing 122

User Testing B2C Outbound Feedback Software 122

Userpilot

SEPTEMBER 7, 2023

Define important customer touchpoints for each user persona: Look at acquisition metrics to understand important channels Use heatmaps and website session recordings to understand the buying process Map your sales process touchpoints Define the activation point for different personas Understand the happy paths for different personas 3.

Analytic Tools 95

Analytic Tools Feedback Software Research Software User Testing 95

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Or do you try to implement each feature request, leaving you with half-baked projects with an archive of features and no finished product? Let’s dive deeper!

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

NOVEMBER 5, 2019

Derek: We’re a product led company, so most of our leads come through a free trial. When we think about speed, first of all, it’s how fast we can get someone to value in the product. There’s momentum when you start using a product and, if you let that lag in this day and age, it’s kind of deadly.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139