Lenny Rachitsky
JANUARY 16, 2024
Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: What to do if your product isn’t taking off First-principles thinking Inspiration for the year ahead Subscribe to get access to these posts, and every post.
The Product Coalition
MAY 9, 2023
There’s lots of writing about Product Led Growth (PLG). Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Getting all of these right takes time and multiple iterations, and time is exactly what early-stage startups don’t have a lot of. To PLG, or not to PLG?
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Userpilot
SEPTEMBER 7, 2023
Define important customer touchpoints for each user persona: Look at acquisition metrics to understand important channels Use heatmaps and website session recordings to understand the buying process Map your sales process touchpoints Define the activation point for different personas Understand the happy paths for different personas 3.
Bain Public
JANUARY 11, 2022
As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Or do you try to implement each feature request, leaving you with half-baked projects with an archive of features and no finished product? Let’s dive deeper!
The Product Coalition
DECEMBER 9, 2019
Goals and objectives are different concepts, but they work in harmony to help you achieve the desired results and maximize your team’s productivity. To make goals actionable, they need to be broken down into objectives and KPIs (key performance indicators). What’s the key performance indicator (KPI) that you’re going to track?
The Product Coalition
JULY 8, 2019
An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.
Product Bookshelf
FEBRUARY 21, 2017
Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.
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