Remove Customer Experience Remove Onboarding KPIs Remove Outbound Remove Startups
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B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

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To PLG or not to PLG

The Product Coalition

There’s lots of writing about Product Led Growth (PLG). Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Second, It takes a looong time to create a working PLG pipeline. years and more to get any consistent flow of customers going. To PLG, or not to PLG?

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How to describe your business as an equation

Lenny Rachitsky

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: What to do if your product isn’t taking off First-principles thinking Inspiration for the year ahead Subscribe to get access to these posts, and every post.

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Part One: Key Elements to Become a Healthy Product-Led Organization

Bain Public

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Or do you try to implement each feature request, leaving you with half-baked projects with an archive of features and no finished product? Let’s dive deeper!

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Goals vs objectives and why you got it wrong

The Product Coalition

As a company, your goals could be to: Increase international customer base Foster a more inclusive company culture Improve cross-team communication Build trust between cross-functional departments While these are worthy goals, there are no specific timeframes or actions that guide you on how to reach your destination. M easurable?—?Make

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Building products for growth

Product Bookshelf

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.